I chose this kickstarter project because the video was simple, yet effective. With the narration and music, it keeps the viewer engaged while informing us about the product. I personally like The Useless can because 1) The name is perfect and 2) Its exactly what you think it is, a useless can, which makes it all the much funnier.They really got their point across explaining what the project was and what it did. The video was creative and interesting and it made me want to fund their project . They tell us why we should give money and their qualifications to make the product. Overall their clip was very effective.